Being able to quickly look at a group of recruits and understand your level of communications or “engagement” with each recruit is obviously important.  (see our previous post “Always Know Which Recruits Your Team Has Contacted … And Those They Haven’t”)

However, being able to actually use this information to your advantage is a competitive edge, let me explain …

Wouldn’t you like to quickly get a list of all the recruits you and your staff emailed or called last week or month – and see what was said?  What about finding a list of kids that have contacted you, your staff has not responded to, and sending all 97 of them a personalized email inviting each to your camp with a few clicks of the mouse?

A couple more examples …

1. After a sending an initial email blast to 50 recruits,  send a more specific, follow-up email to those recruits who display the most interest in your program (i.e. those who actually clicked on the link(s) in your email).
2. When you get back from a recruiting tournament or camp, send an email specifically to the newly identified recruits and then send a different email to the recruits who you’ve seen and contacted before.

That’s what I’m talking about.  This kind of follow-up and software that makes it easy – that’s a competitive edge.

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ARMS facilitates the ability to deal with a large number of recruits in a personalized way.  Slicing and dicing your recruits based on your communication and their response to your communication is a core competency of ARMS.  To find out more and watch a demo, signup here.

This entry was posted on Friday, July 3rd, 2009 at 4:11 pm and is filed under Software Features, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.